Case studies
Company:

OpenAsset

Before Positioning For Growth (PFG)

Before PFG
Insufficient marketing leads to feed sales
Low conversions and missed sales targets
Sales telling confused story unrelated to customer pain

After Positioning For Growth (PFG)

73% increase in marketing-generated pipeline
93% increase in personalised demo requests
23% in win rate leading to best ever sales quarter
After PFG

The impact?

"What we’ve come out of it with is much better than what we could have created on our own… really bringing in what your customers want, what language they use and what they’re thinking is not something that we could have done as easily and comprehensively ourselves.”
Jason Janicki | CEO, OpenAsset

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