Sales telling confused story unrelated to customer pain
After Positioning For Growth (PFG)
73% increase in marketing-generated pipeline
93% increase in personalised demo requests
23% in win rate leading to best ever sales quarter
After PFG
The impact?
"What we’ve come out of it with is much better than what we could have created on our own… really bringing in what your customers want, what language they use and what they’re thinking is not something that we could have done as easily and comprehensively ourselves.”
Jason Janicki | CEO, OpenAsset
Talk to the experts behind proven GTM transformations
Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.