Unclear differentiation from other employee listening tools
Sales messaging wasn't resonating - no urgency to buy
Every employee told a different story about the company
After Positioning For Growth (PFG)
Clear alignment on unique points and target ICP across the entire company
Effective onboarding of salespeople with consistent messaging
Focused targeting leading to higher conversion rates
After PFG
The impact?
"The biggest impact was getting to the essence of why we are different. It's something to galvanise your team around - why someone would buy us. PFG cuts through the noise and gives you that."
Ollie Craddock | CEO, Rungway
Talk to the experts behind proven GTM transformations
Speak to us about overhauling your company’s GTM positioning to drive efficient growth. Send us a link to your website or share your sales deck prior to a call and we’ll assess your current positioning for free.
