Case studies
Company:

Webexpenses

Before Positioning For Growth (PFG)

Before PFG
Unsure why customers chose them
Unclear on what made them unique
Good website traffic but poor conversions

After Positioning For Growth (PFG)

Clarified the company’s unique value
Consistent messaging at every level
Compelling website delivering results
After PFG

The impact?

“Now, someone lands on our site and immediately understands what we do, why we’re different, and why we’re the right fit for them. That clarity wasn’t there before.”
Andy May | CEO, Webexpenses

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